Product marketing manager

You will be:
Executing an effective digital strategy to achieve business objectives from brand awareness through to conversion and retention
Creating cross channel digital assets which are engaging, on brand and designed to resonate with the target audience
Developing and implement a strategy in digital and omni-channels, utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Managing the budget for all digital marketing tools to ensure ROI and effective cost of acquisition
Ensuring effective planning, execution and optimisation of key traffic KPIs in channels of paid attraction, organic, own media channels
Actively seeking and identify new ways and channels of engagement
Testing hypotheses a lot and actively to improve performance marketing indicators
Collaborating with the team and external partners (designers, copywriters, content developers, etc.)
Always ensuring that a customer-centric (obsessed) approach is used to activate digital marketing activities through creative, messaging, and targeting opportunities
Brainstorm new and creative growth strategies, plan, execute, and measure experiments and conversion tests
Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Write compelling posts, ads, articles, how-to content that people appreciate and respond to
Identify trends and insights, and optimize spend and performance based on the insights & instrument conversion points, enhancing user funnels
Managing Target, CPA, Context advertising
Exploring customer pain points and apply insights to the product (landing page)
Launching promo campaigns online
Testing growth hypotheses with A/B tests (according to the HADI-cycle method): cannibalizing organic traffic with brand traffic, measuring the effectiveness of various creatives, promotional campaigns with various receipts, etc.
Analysing results in Google Analytics

What we expect from candidate:
You have experience in IT and/or digital industry
You have 2 or more years of experience in digital marketing
You have an excellent understanding of digital tools and how they work
You know how to correctly evaluate the effectiveness of marketing activities: calculate ROMI, CPL, CAC
You understand the peculiarities of working with marketing tools: loyalty, targeted and contextual advertising, SEO, CPA networks, SMM, CRM, content marketing
You are interested in working with us in the Future of Work segment
You are independent, proactive and result-oriented
You are empathic, open, able to find an approach to different people
You have a sense of taste and follow the trends of the digital environment
You know how to be a real business partner and work in a team
You have good written and spoken English (C1-C2)

What can we offer:
Opportunity to work in the company from the new economic world without 3rd parties venture institutes
Possibility to grow and lead your own team or a whole unit in 6-9 months
Friendly and highly qualified team

What do you need to know about our team:
Our company’s revenue has grown by 80% over the past 6 month and we are not going to stop there
Our products aimed to create real value for clients
You will have important tasks from the first day in our team, participating in decision making, and your effort will pay you back quickly

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